The campaign needed to feel elevated and editorial, while also delivering the practical assets required for e-commerce, education, and paid marketing.
The goal was to build a cohesive content library that could support the product launch across website, social media, and paid ads, while positioning the range in a way that felt premium, credible, and commercially strong.
Havana Haus managed the campaign from a full-service production perspective, overseeing both the creative and logistical components required to execute the shoot to a high standard.
Our team handled production from end to end, including model scouting, hair and makeup artist booking, stylist briefing and booking, and creative direction on the day. This ensured every element of the campaign was aligned before shoot day and executed with clarity once on set.
Led by Havana Haus founder Chloe Hutchison, photography and videography were approached with both brand storytelling and content performance in mind. Rather than creating a single style of asset, we built a campaign that could serve multiple business needs at once, allowing Mr. Mane to maximise value from one streamlined production.
The final campaign included a mix of stills and video designed to support both brand presence and conversion.
This included:
By capturing a range of asset types within the one production, the brand was able to launch with consistency across every major touchpoint, from awareness through to purchase.
The result was a high-performing, multi-use content library that gave Mr. Mane the visual tools needed to launch its new range with confidence and polish.
This project reflects Havana Haus’ ability to deliver more than just imagery. We understand how to produce commercial campaigns that are strategically planned, efficiently executed, and built for real-world brand use. From pre-production through to final creative execution, our focus is on creating content that not only looks strong, but works hard across the full marketing ecosystem.
For brands looking for a production partner who can combine creative direction with operational precision, this campaign is a strong example of the level of professionalism, knowledge, and capability we bring to every project
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Havana Haus would like to acknowledge Aboriginal and Torres Strait Islander peoples as Australia’s First People and Traditional Custodians. We value their cultures, identities, and continuing connection to country, waters, kin and community. We pay our respects to Elders past, present and emerging.
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