The campaign needed to support the brand across multiple channels, from digital use through to retail visibility, while maintaining a strong and cohesive visual direction.
As a category, denim is a core part of the All About Eve offer, spanning jeans, shorts, skirts, vests, jackets, and dresses across a range of washes and silhouettes. The brand positions the collection as a mix of timeless staples and trend-led pieces designed for everyday wear, making consistency across campaign assets especially important.
Havana Haus worked closely with All About Eve’s marketing and production team to bring the campaign to life in studio, aligning creative direction with the broader needs of the brand rollout.
Captured at Havana Haus by founder Chloe Hutchison, the shoot included both still photography and video, with a focus on delivering assets that felt elevated, brand-aligned, and commercially usable across multiple touchpoints. By collaborating directly with the brand’s internal team on creative direction, we were able to ensure the final content sat seamlessly within the wider campaign ecosystem while maintaining a polished and considered visual outcome.
Because this was an Australian-wide campaign, the production approach needed to balance strong brand storytelling with versatility, ensuring the assets could translate across in-store, online, and paid environments without losing impact.
The final campaign included a suite of stills and video designed to support both brand presence and sales performance.
This included:
With All About Eve’s denim category spanning a wide mix of styles and seasonal essentials, the content needed to feel both directional and adaptable across the customer journey.
The result was a commercially strong campaign library that gave All About Eve a cohesive set of still and motion assets for a large-scale Australian rollout.
This project reflects Havana Haus’ ability to work collaboratively with established brand teams while delivering content with both creative and commercial intent. We understand how to create campaign assets that do more than look good- they need to function across retail, digital, and paid channels, and hold consistency wherever the customer encounters the brand.
For Havana Haus, this campaign is a strong example of our ability to execute studio-based stills and video production at a professional standard, while supporting broader brand objectives through clear creative alignment, efficient execution, and multi-platform thinking.
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Havana Haus would like to acknowledge Aboriginal and Torres Strait Islander peoples as Australia’s First People and Traditional Custodians. We value their cultures, identities, and continuing connection to country, waters, kin and community. We pay our respects to Elders past, present and emerging.
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